Week 3 Apply Product Development
Understanding product design in the success of marketing to a target segment is essential. The mission goal is to match the benefits of the product with the wants of the target customer as closely and as quickly as possible.
Welcome to Marketing Mini Sims: Successful Product Development!
Your challenge is to design a backpack that is best suited for the needs, wants and price sensitivity of the Outdoor Enthusiast market segment. Remember that each design decision you make will affect your backpack's characteristics, features, and cost.
Suggested Pre-Requisite: Planning and the Marketing Mix LEARNING OBJECTIVES
After completing this simulation you should be able to:
* Discuss how product development is the foundation of the 4 P's
* Explain how design options impact production costs
* Analyze the connection between design options and customer interest
* Apply this information in support of achieving mission goals
Each Marketing Mini Sim is comprised of two parts, each worth 50% of your grade.
* Accomplishing a goal or set of goals associated with the simulation topic
* Answering a series of questions to demonstrate your understanding of the topic
Successful Product Development
Mission Goals
 Feature Desirability for Outdoor Enthusiasts of at least 85%
 Product Cost not more than $50