Respuesta :
From the description given above, it can be inferred that the company is engaged in evaluating organizational purchase behavior.
What is purchase behavior?
A phenomenon, where a consumer reacts in a specific way with a given change in the environment and other external factors to purchase a product, it is known as purchase behavior.
When a company is involved in analyzing the way in which a consumer behaves to a product in a particular way, it is involved in the process of evaluating a purchase behavior for a business organization.
Hence, the significance of purchase behavior is aforementioned.
Learn more about purchase behavior here:
https://brainly.com/question/17184939
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